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10
May 2016

David Lee

Oi’16 – it impressed, it inspired. We caught up with David Lee, Founder and CEO of Shakr.com after the big event to catch up and get his thoughts of the day. Shakr is a browser-based design platform used by both agency and SMB marketers to produce high quality video creative by choosing from over 1200 video […]

10
May 2016

Mark Carroll

Not all reach was created equal As we continue to go where the eyeballs are to tell our stories at scale, it’s important to understand that quantity does not always equal quality. This is especially true when it comes to influencer marketing and who you choose to collaborate with. This session reflects on the evolution […]

10
May 2016

Rebecca Moore

Bridging the Digital Skills Gap – a roundtable discussions This session discusses what digital skills are lacking within organisations, how to recruit employees with the right skills and how to bridge any gaps. USW share knowledge about how people are ensuring that they have the right skills to progress in their career. The roundtable session […]

10
May 2016

Elizabeth Meckes

Mapping a global crisis: responsive global campaigning in an evolving social landscape Mapping out a global crisis comes with both challenges and opportunities. Data-driven decision making is essential when creating effective social media campaigns, Elizabeth tells us how to master this approach at Oi’Conf. Mapping a global crisis. from Online Influence

10
May 2016

Jonathan Deacon

Transmedia Storytelling Every story has value. A story can teach us, provide motivation, validate our lives and most of all help us connect with one another. What’s your story? Jonathan explains why transmedia storytelling is the secret ingredient to a perfect digital marketing formula. Stories appeal to everyone…and the ways in which we can tell […]

10
May 2016

Simon Low

Leaping out of the feed (or don’t let your content be an octopus) In 2016 when we are inundated with content across a plethora of platforms, how do we make sure our message is heard? Simon Low, Director of Brand Partnerships at BuzzFeed discusses the real science and psychology of producing BuzzFeed content. Simon’s session […]

10
May 2016

Alice More O'Ferrall

Maximising your social impact Learn how integrating your social output can deliver great results and engagement from your audience, influencers and the wider online community. Key points include best practice for images and video on social, our #EndangeredEmoji campaign and how to stay relevant by bridging the gap between what you want to say and […]

10
May 2016

Paul Sackman

5 Steps to Building an Advocate Community Building your community of brand advocates is a vitally important low-cost, high-return marketing strategy. Paul knows exactly what steps to take in using the customer’s word-of-mouth to drive a business forward. 5 Steps to Building an Advocate Community from Online Influence

10
May 2016

Gabby Shaw

SxSW ’17: Why you need to go and how to validate the cost From the unavoidably infectious inspirational atmosphere to the unpredictable new business relationships forged over free tacos, from the unrivalled insight in to what’s happening at the bleeding edge of the digital industry to the opportunity to get your name out on a […]

10
May 2016

David Lee

Video is hot but creative costs are not Have you got a practical strategy for producing high quality video ad creative while driving down creative costs? This session is packed with data and insights from Facebook video ad campaigns run with high impact creative produced for 1/1000th of typical video ad creative costs. See how […]