With the strength and depth of the creative, digital and tech cluster in the South West The Online Influence Conference has been uniquely positioned to best explore and exploit the opportunities that are quickly emerging across the UK. The challenge up to now has centered on large corporates, brands and agencies getting to grips with the effects of digital transformation. Typically that’s understanding the technologies and strategies that are entirely complementary and, in many respects, critical to the future of engagement and business growth across online, social and mobile channels.
We will explore the impact of evolving consumer journeys, consider how emerging social and mobile trends/platforms are affecting storytelling and purchasing decisions and lift the lid on the strategies and technologies big brands and ‘best-in-class’ are using to build and manage campaigns of the future, highlighting practical infrastructures that can be adopted to cultivate growth. There will be pathways for start-ups, solution providers and innovators to connect with the increasing number of opportunities in our industry.
We will engage 2,000 senior delegates drawn from agencies, large corporates, enterprise brands, developers, start-ups/& incubators and academia, delivering a one day conference with keynotes, seminars, masterclasses, roundtables and expo opportunities; creating collaborative environments for peer-to-peer learning through workshops and masterclasses, with opportunities to share best practices and case studies.
There will be a focus on addressing the digital marketing skills gap with a dedicated skills seminar theatre, hosting panel discussions, Q&A’s and industry association talks. We will also showcase solution providers and innovators, connecting them with industry giants, global CMOs, leading brands, investors, agencies and the tech curious and will serve to promote and showcase diversity and equality in our creative, digital and tech industries.