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[Mark Carroll]

May 2016

Mark Carroll

Not all reach was created equal

As we continue to go where the eyeballs are to tell our stories at scale, it’s important to understand that quantity does not always equal quality. This is especially true when it comes to influencer marketing and who you choose to collaborate with.

This session reflects on the evolution of influencer marketing, its value and ways of working towards more impactful creative relationships.


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