Balancing influence, investment and income
It’s tough out there. With a backdrop of Brexit, Trump and increasing online pressure, marketing budgets are coming under increasing pressure. As a result many marketing strategies are focused on the next 12 months only. But short termism can only go so far. Marketers need to find the right balance between investment in brand and influence and sales in the here and now. With over 15 years of marketing experience, Andy Headington CEO of Adido will give his insight into how brands can make the most of their budget to win the hearts and wallets of their audiences.