Managing Director, M2 Bespoke
Ben is the founder and Managing Director of M2 Bespoke. M2 Bespoke help their clients build visibility and credibility online by planning, producing, and promoting meaningful content. Based in Bath, they’ve been providing editorial, graphic, photographic and video content to some of the world’s leading brands for over 20 years, all delivered by their in-house team. Clients include, DELL, Zurich, WH Smith, Dow Jones, Epson, Saga, Go Ape, and Worldpay.
A Fellow of the Chartered Institute of Marketing, Ben is a strategic marketing & communications specialist with 23 years experience in both marketing agencies and the commercial sector. He’s a regular speaker on content marketing and using social media to build a personal brand for business leaders.
“Even if you have all the money in the world to spend, the best way to market your business and get eyes on your product is to establish a social media presence.” That’s Richard Branson’s take on why every business leader should look to build up their personal online profile. Yet many fail to take their personal online profile management seriously. Recent research revealed that 64% of in-house marketing teams believe their CEO doesn’t have a ‘functioning social media profile’. In this session, we’ll discuss why your personal brand is worth the investment, the challenges faced, and practical suggestions to help you develop your online profile. We’ll conclude by giving some examples of business leaders who have used the power of online to do exactly that.