Co-Founder of Hiut Denim and Do Lectures
David Hieatt
Co-Founder of Hiut Denim and Do Lectures
David Hieatt is an entrepreneur in the purest sense of the word. From Howies to a current and sustainable jeans company, his expertise lies in creativity, fashion and branding. Leaving school at 16 to open a market stall selling trainers taught David the importance of sales and a good pair of shoes - on a good day he had money to buy to enough petrol to get home. On a bad day, he walked. At 21, he joined Saatchi and Saatchi, where he worked for 8 years. To be surrounded by people who loved ideas felt to David like joining the best club in the world. He had the time of his life. At Saatchi, David learnt to take risks and to trust his instinct. It was then that David started a brand called Howies by making four t-shirts. Although he told everyone it was just a hobby - it wasn’t. At 36, he left Abbott Mead to concentrate on Howies. He moved from London back to Wales, where Howies grew quickly, winning awards and being voted in the top 50 brands in the UK year after year. Eventually David sold Howies to Timberland. At 47, David started The Hiut Denim Co. His town in Wales used to have the biggest jeans factory in Britain. He has started a small factory to make his own brand of jeans and to get his town making jeans again. The Hiut Denim Co is the first pair of jeans in the world to incorporate a thing called a HistoryTag. It lets you attach memories of where you went and what you did in them to the jean via the Internet. So one day if those jeans get handed down or end up in a second hand shop, the memories will go with them too.