Head of 360 & VR, Orchard
Glenn Hapgood
Head of 360 & VR, Orchard

Glenn is the head of 360° Filming and VR department at Orchard. He has been working with the UKs largest brand to develop their 360° Filming and VR strategy and supporting their content and storytelling through this medium.

His expertise lies in his unique understanding of the customer, creating engaging and immersive content and monetising 360° Filming and VR.

 Company Bio

The Orchard Media and Events Group is an award-winning Welsh creative, content and communications specialist, based in Cardiff.

The largest creative agency in South Wales, Orchard has a proven track record for providing outstanding service in any location worldwide for all types of projects and clients, such as Welsh Government and Visit Wales; Johnson and Johnson; Nando’s; Principality; BBC; S4C and Airbus.

We offer an insight-led approach to marketing, media planning and buying, design, PR, digital, event management, exhibition management, design, audio visual, film and television as well as being Wales’ largest independent music promoter.

We are creative in everything we do, and constantly strive to introduce new ideas into our services, for example, we were the first company in Wales and one of a handful in the UK to invest in the world’s first professional virtual reality camera, the Nokia Ozo 360, cementing our place at the forefront of digital immersion and customer engagement.

 Seminar Title: 360° Filming and VR – Gimmick or a media necessity for marketers?

Seminar Synopsis: In this session Glenn Hapgood will be running through how to use 360° Filming and Virtual Reality to add to your marketing and branding objectives – What a successful campaign looks like, story-telling and engagement. He will also be highlighting the challenges using this medium in the current market place and how to ensure the highest level of immersion for your visitors, customers and consumers.