CEO and Founder, Like Digital
Richard Mogendorff
CEO and Founder, Like Digital
Building a dynamic, energised innovation team Through the course of 2016 Like Digital were preparing to open international offices in the Middle East and China. We wanted to bottle up the essence of our UK team, allowing us to replicate a dynamic, energised creative digital team who are able to confidently innovate in the changing tech landscape. As part of this process, we carried out an interview review of our team structure and identified that mutual trust through an understanding of each other’s supporting roles played a key part in the creative freedom of the team. When we mapped these roles, we found a very interesting pattern from outside the Digital world which perfectly applies to the creation of scalable, innovation-focused digital teams.