The need for innovation is occurring at ever increasing rates. However, in the automotive industry there are core structures that inhibit that innovation.
Self-driving cars, in-car technology and MaaS are all touted as the next ‘big thing’ for the automotive sector. But what happens when you look at innovation from a different angle?
Managing Director at e3 Neil Collard will share lessons of how the automotive industry is reconsidering the very essence of their purpose, driving external innovation and looking beyond millennials as their target for innovation. The lessons shared are applicable across a range of sectors.