Marketing Manager, Liberty Marketing
Paul Hunter is the Marketing Manager at Liberty Marketing. Liberty are a digital marketing agency that specialise in SEO, PPC and Content Marketing. Founded in 2006, they are now a team of 30 digital marketers that work with companies such as Pizza Express, Benefit Cosmetics, Universal Music Group and the UK Government. Their work has won nominations in UK and EU search awards, and in 2016 they were named Creative & Digital Business Of The Year at the Cardiff Business Awards. Coming from an in-house role at one of the UK’s top private schools, Paul joined Liberty in 2014 as a member of the SEO team. Paul now manages the marketing activity for Liberty as well as working on SEO and Content strategies for a number of the agency’s top clients. He will be speaking about why emotion should be considered an integral part of any content strategy and will offer tips on how to identify emotion in the conversion funnel.