CEO, SCOOP & SPOON
SCOOP & SPOON’s structure, attitude and commitment are at the heart of sustainable marketing solutions. Core competences such as marketing, design and communication technology are transformed by a unique team into customised products and implementations. CEO Michael Ksela: “We create moments of success, moments of satisfaction and of technology-driven coolness and call it ‘The Beauty of Marketing’.” SCOOP & SPOON creates desirable brands for their customers with a broad range of solutions such as Digital Ecosystems, Apps, Websites, Search Engines, Performance Marketing or Social Media. The marketing company has more than 70 employees in offices in Vienna, London and Graz.
With the development of technology, user experience and performance marketing at the forefront, the original idea of marketing has been increasingly forgotten. With the advancement of advertising possibilities, the core of marketing got lost. Both users and brands face complex situations. For SCOOP & SPOON the key is to put the user in the center. Today’s customers quickly recognise whether a company offers added value or not. From the customer’s perspective, the content that companies provide should be accessible, useful and available at anytime and anywhere, whether it’s B2B or B2C products or services. The combination of content, design and technology acts as enabler to satisfy both brands and users by providing the right content at the right time to the right user. Platforms empower the marketing discipline and shift more possibilities and responsibilities to the marketing teams within organisations. Marketing is increasingly becoming the coordinator of all elements.
Unlike some, Michael Ksela is convinced that nowadays marketing has more power than before. However, it is crucial for companies to restructure their marketing departments. Marketers need more competence and strength. In the end, marketing departments must be just as complex as the new technologies. Therefore, they need corresponding possibilities. Entrepreneurs need to provide stronger support for their marketing managers. In truth, this means that what is happening right now is a renaissance of marketing. There are many more variables now – in every process, in every system, there is communication. The main question is how to transport this information with state-of-the-art methods.